top of page

"For surely you are before Our eyes"

Quran surah At Tur 48 (QS 52: 48)

Welcome to my page!

I am Reema Abou Najela, I hold a master’s degree in Applied Behavior Analysis and a master's degree in Business Administration, with a background in Special Education and Autism. It is my life mission to improve the quality of life and education of the young generation. I am a strong believer that any organization is lifted up by its nation; therefore through life coaching and behavior modification, I aspire to assist individuals to reach self-actualization and shape their personal profiles to become inquisitive, knowledgeable, caring, responsible, principled, mindful, communicator, and reflective.

My Qualifications: 

  • Board Credentialed - Qualified Behavior Analyst (QBA), Qualified Applied Behavior Analysis Credentialing Board (QABA), 2023

  • Masters of Science in Applied Behavior Analysis, Dar Al-Hekma University, Jeddah, KSA-2023

  • Solution-Focused Life Coach, Erickson Coaching International, Canada-2021 

  • Certified Licensed EQ-i 2.0 and EQ 360 Practitioner, The Multi-Health Systems Inc. (MHS) and coREACH Coaching Firm, Jeddah, KSA-2020

  • Certified Birkman Consultant by Dan Perryman, Birkman International & Masters Legacy, Jeddah, KSA-2018

  • Masters in Business Administration, Dar Al-Hekma University, Jeddah, KSA-2018

  • Certified Life Coach, Life Coach Training Institute, International Association of Certified Coaches (IACC), USA-2017 

  • Bachelor of Science in Special Education/Autism Spectrum Disorder and Applied Behavior Analysis, Dar Al-Hekma University, Jeddah, KSA-2012


I am a visionary achiever and a leader. Despite everything happening in the world, I still see tremendous positivity in it. I am a smiley Sagittarius, who likes to read and mediate. According to CliftonStrengths assessment, my personalized strengths are: harmony, intellection, responsibility, consistency, and adaptability. Therefore, as God equipped me with those strengths, I strive for individuals' welfare and I am keen on giving back to my community. 


"I know you have a good heart, I can see it from your smile. You help people to get the best out of them into their lives" Dan Perryman, Vice President for Training and Professional Development, Birkman International 

“You did not teach me how to fish. You equipped me with the fishing tools” D. A., Coachee

I wish you happy times roaming around my website. Please feel free to send me your inquiries whenever you desire help.



Applied Behavior Analysis

Applied Behavior Analysis (ABA) is an area of scientific study and a professional discipline that focuses on the development of socially valid skills and the treatment of problem behavior that interferes with the development of such skills.


ABA has been shown to be a successful model for teaching or providing therapy to a variety of individuals presenting with behavioral challenges, among these students or adults with learning disabilities, developmental disabilities, speech or motor delays, social skills deficits, behavior problems, academic challenges, and other performance problems. Behavior analysts use specific tactics or strategies based on the scientific principles of learning (behavioral principles) and carefully measure and analyze success to accomplish data-based decision making. ABA has been named the treatment of choice for educating children with autism spectrum disorders.


Retrieved from:

Cactus Plant

Life Coaching

Unlike counseling that deals with helping people get well and the focus on healing wounds from past emotional traumas from life experiences or relationships, coaching is future focused.  It is not fixated with the past.  Coaches enable clients to take control of their lives through actionable strategies for the improvements and goals the clients want to see manifest in their lives.


Life coaching is an intentional relationship where a coach supports a client in developing vision and goals for their life and utilizes multiple strategies to empower the client to use their personal power to discover their own solutions. The nature of a coaching relationship is empowerment and accountability.  It is assumed that the client desires to see real change in their lives.  The coach, as a change expert, empowers the client to take control of their lives, fulfill their potential, and reach their goals. Coaches challenge, stretch, push, and hold the client accountable all the while communicating an affirmation of “I believe in you.”

Retrieved from:

Emotional Intelligence 

The Emotional Quotient Inventory 2.0 (EQ-i 2.0) measures an individual’s emotional intelligence. Science and professional feedback from the EQ-i® strengthened the direction of this second generation assessment. Now, it is a complete experience with a new and intuitive model, customizable reports, and an online platform for easy administration.

EQ-I 2.0 Key Features:

  • Generate a total EI score with five composite scores measuring distinct aspects of emotional and social functioning

  • Gain a deeper understanding of how the results affect a participant’s workplace performance (conflict resolution, change management, teamwork, decision making and more) with strategies customized based on individual results

  • Make instant connections between subscales and help participants leverage EI strengths and improve EI weaknesses

  • Use the Well-Being Indicator to measure your client’s level of happiness; resulting in additional developmental opportunities

  • Target solutions at every level with a multi-level approach to developing EI

  • Reports are designed with clear instructions, interpretation guidelines and results-driven content setting you up for success

Retrieved from: 

Table Plant

Birkman Assessment

Birkman is a science-backed suite of self-assessment tools that is innovated over seven decades. It’s the way we interpret and apply Birkman personality data at work and in life. It’s a practice used by Birkman Fanily (influential consultants, coaches, mentors, and leaders), to empower growth and performance. Birkman is one assessment–this underpins a scalable suite of products, training and consulting services, that exist to improve results for organizations and people across the global community–one personality at a time.

Birkamn is an advanced assessment tool that uncovers and interprets behavior, motivations, and personality. Additionally, it measures underlying needs which are the support an individual needs from others and environments to be one’s most effective self. It combines behavioral and occupational data in one assessment for a greater understanding of a person’s ideal fit within an organization. It also examines personality and perceptions in a social context as it promotes greater self-management and encourages mutual respect among colleagues. It also help a person identify his leadership style, problem solving techniques, career path, interests, and much more.


Usual Behavior: Birkman uses the term Usual Behavior to describe how client typically behaves. These behaviors are client’s strengths, and they compose his/her most productive style. Client Usual Behavior encompasses how other people see him/her and how client acts when his/her Needs are met.

Why This Matters: Self-awareness of how others view client’s behavior helps him/her understands the gap between how client thinks and come across versus how others experience him/her. These insights help client determines what works best for one naturally.


Needs and Stress Behavior: Needs represent how client expects to be treated by other people and his/her environment. Needs are often invisible. Stress Behavior is how client may act when his/her Needs have not been met for an extended period of time.

Why This Matters: When client Needs are not met, his/her Stress Behavior may become activated. Understanding Needs and Stress helps client gains insight into actionable steps to better-manage oneself and avoid unproductive behavior.


Interests: Interests reflect activities client naturally gravitates towards and what he/she likes to do, both inside and out of the workplace.

Why This Matters: Knowing ones Interests helps client understands what motivates him/her, guiding his/her career and life decisions to stay energized and productive.

Retrieved from:

Cactus Plant


Stay up to date

bottom of page